·3 min read
SaaS Pricing Strategy: The Data Behind What Works in 2025
Most SaaS companies underprice by 30% on launch and never recover. Here's the pricing research that actually moves net revenue retention.
Startup & SaaS
MRR, burn rate, churn, and LTV analysis for founders who want to understand their unit economics.
·3 min read
CAC Payback Period: Benchmarks by Stage, Market, and Business Model
A 12-month CAC payback sounds fine until you realize enterprise SaaS at $1M ARR should be at 6-8 months. Here's the full benchmark data by segment and stage.
·3 min read
How Long Will Your Startup Last? The Runway Calculation Every Founder Needs
The average startup that runs out of money had 6 months of runway left when they started their next fundraise. Here's the math to never be caught off guard.
·4 min read
Freemium Conversion Rates: What the Data Says (And Why Most Companies Get It Wrong)
The average freemium-to-paid conversion rate is 2-5%. Dropbox converted at 4%, Slack at 30%. The difference isn't luck — here's what actually determines freemium success.
·4 min read
The 8 SaaS Metrics That Actually Determine Your Valuation
VCs don't care about revenue — they care about NRR, CAC payback period, and rule of 40. Here's what each metric means and what benchmarks make investors write checks.
·4 min read
Customer Success Metrics: The 8 KPIs That Predict Churn and Expansion
Companies with proactive customer success teams have 3.5x better NRR than reactive support teams. Here's which metrics predict outcomes — and what to do when they're yellow.
·3 min read
SaaS Churn Rate Benchmarks: What's Good, What's Deadly, by Industry
A 5% monthly churn doesn't sound catastrophic — until you realize it means 46% of your customers are gone every year. Here's what the best SaaS companies actually achieve.
·4 min read
MRR vs ARR: What They Are, How to Calculate Them, and Which to Use
MRR and ARR are not just different time periods — they measure different things and mislead in different ways. Here's how SaaS companies actually use each metric.
·4 min read
LTV:CAC Ratio Benchmarks: What Investors Look For in 2025
A 3:1 LTV:CAC ratio is the minimum threshold VCs use. Top SaaS companies hit 5:1 or better. Here's how to calculate it correctly and where you should be by stage.
·4 min read
Startup Hiring: First 10 Employees — Who to Hire, When, and What They Cost
Most founders hire too late or in the wrong order. Engineer #1 before Product Manager #1 is almost always right. Here's the hiring roadmap from 0-10 employees with fully-loaded cost data.
·4 min read
B2B SaaS Pricing Models: Per-Seat vs. Usage-Based vs. Flat Rate (With Data)
Usage-based pricing companies grow 38% faster than seat-based. But median NRR for usage-based is also 20% lower. Here's the full tradeoff analysis.
·4 min read
SaaS Valuation Multiples in 2025: What Buyers Are Actually Paying
The 10x ARR multiple is dead for most companies. Here's what SaaS businesses are actually selling for — and the five metrics that move your multiple up or down.
·4 min read
Unit Economics for Startups: How to Calculate and Improve the Numbers That Matter
Unit economics determine whether a business should exist. A company with $10M revenue can be destroying value if unit economics are negative. Here's how to calculate and fix them.
·4 min read
Startup Equity: How Dilution, Vesting, and Exit Math Actually Work
You own 1% of a $100M exit — but after liquidation preferences, anti-dilution provisions, and taxes, you might net $400,000. Here's how startup equity actually plays out.