MRR, burn rate, churn, and LTV analysis for founders who want to understand their unit economics.
The App Store and Google Play have changed dramatically. Free apps with no IAP are dead. Here's how the top-grossing apps structure their monetization — and what the revenue data actually shows.
Why do SaaS companies charge $9, $29, and $99 — not $10, $30, and $100? The behavioral economics behind subscription pricing tiers and how to find your optimal price point.
Seed, Series A, B, C — each round has different ARR expectations in 2025. Here's the real benchmark data, growth rate requirements, and what matters beyond the revenue number.
Net Revenue Retention above 100% means you can grow without any new customers. Here's how to calculate it, what the benchmarks are, and the specific levers to improve it.
Most SaaS companies underprice by 30% on launch and never recover. Here's the pricing research that actually moves net revenue retention.
A 12-month CAC payback sounds fine until you realize enterprise SaaS at $1M ARR should be at 6-8 months. Here's the full benchmark data by segment and stage.
The average startup that runs out of money had 6 months of runway left when they started their next fundraise. Here's the math to never be caught off guard.
The average freemium-to-paid conversion rate is 2-5%. Dropbox converted at 4%, Slack at 30%. The difference isn't luck — here's what actually determines freemium success.
VCs don't care about revenue — they care about NRR, CAC payback period, and rule of 40. Here's what each metric means and what benchmarks make investors write checks.
Companies with proactive customer success teams have 3.5x better NRR than reactive support teams. Here's which metrics predict outcomes — and what to do when they're yellow.
A 5% monthly churn doesn't sound catastrophic — until you realize it means 46% of your customers are gone every year. Here's what the best SaaS companies actually achieve.
MRR and ARR are not just different time periods — they measure different things and mislead in different ways. Here's how SaaS companies actually use each metric.
A 3:1 LTV:CAC ratio is the minimum threshold VCs use. Top SaaS companies hit 5:1 or better. Here's how to calculate it correctly and where you should be by stage.
Most founders hire too late or in the wrong order. Engineer #1 before Product Manager #1 is almost always right. Here's the hiring roadmap from 0-10 employees with fully-loaded cost data.
Usage-based pricing companies grow 38% faster than seat-based. But median NRR for usage-based is also 20% lower. Here's the full tradeoff analysis.
The 10x ARR multiple is dead for most companies. Here's what SaaS businesses are actually selling for — and the five metrics that move your multiple up or down.
Unit economics determine whether a business should exist. A company with $10M revenue can be destroying value if unit economics are negative. Here's how to calculate and fix them.
You own 1% of a $100M exit — but after liquidation preferences, anti-dilution provisions, and taxes, you might net $400,000. Here's how startup equity actually plays out.