Marketing & Ads Calculators

Digital advertising without measurement is just guessing with a budget. ROAS, CPC, conversion rate, and email list value are the four numbers that determine whether your marketing is actually working — or just spending. These calculators use industry benchmark data from Google Ads industry reports, Facebook Ads benchmarks from WordStream, and email marketing data from Mailchimp's annual benchmarks to give you context alongside your own numbers. A 2% conversion rate might be exceptional in insurance or terrible in fashion. The ROAS calculator tells you the minimum return needed to break even at any ad spend level. The conversion rate calculator shows exactly how much revenue a 0.5% improvement is worth at your current traffic.