Calculate the optimal subscription pricing for your SaaS or membership product. Find price points that maximize revenue, minimize churn, and scale profitably.
Practical example: $49/mo, 20% annual discount, 40% on annual, 200 customers, 3% churn. For a early saas product pricing scenario, enter the values that match your situation to get an instant cost estimate.
How do I set the right SaaS subscription price? Price discovery process: (1) Cost-based floor — calculate COGS + desired margin; (2) Competitor benchmarking — where are similar tools priced?; (3) Value-based ceiling — what's the ROI to the customer?; (4) Willingness-to-pay research — survey 20+ potential customers with Van Westendorp pricing questions. Most founders underprice by 20-40%. A simple heuristic: charge 10x your COGS, or 5-10% of the value you deliver.
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