Question 1

How much does a website make per 1,000 pageviews from ads?

Accepted Answer

Average RPM by ad network: Google AdSense = $2–$8 (general content), Mediavine = $10–$20 (food, lifestyle, parenting), Raptive/AdThrive = $15–$30 (premium publishers). High-CPC niches like finance and legal can reach $30–$60 RPM. Most bloggers earn $3–$10 per 1,000 views.

Question 2

How many pageviews do I need to make money from ads?

Accepted Answer

Minimum thresholds: Google AdSense accepts any traffic level (but earnings are very low under 10K views/month), Mediavine requires 50,000 sessions/month, Raptive requires 100,000 pageviews/month. With 100K pageviews and AdSense, expect $200–$800/month. With Mediavine, $1,000–$3,000.

Question 3

What is the difference between RPM and CPM?

Accepted Answer

RPM (Revenue Per Mille) is what you actually receive — your share after the ad network's cut. CPM (Cost Per Mille) is what advertisers pay. If advertisers pay a $10 CPM and AdSense takes 32%, your RPM is $6.80. Mediavine takes ~25%, Raptive takes ~20–25%.

Question 4

How do I increase my website's ad revenue?

Accepted Answer

Top strategies: (1) Move from AdSense to Mediavine (2–4× RPM increase), (2) Increase ad density to 4–6 slots per page (diminishing returns after 6), (3) Target higher-CPC niches (finance, insurance, SaaS vs recipes), (4) Increase page depth and time-on-site — more scroll depth = more ad impressions.

Question 5

What website niche earns the most from display ads?

Accepted Answer

Highest RPM niches: Finance & investing ($20–$60 RPM), Insurance ($25–$50 RPM), Legal ($20–$45 RPM), B2B SaaS ($15–$35 RPM). Lowest RPM: Recipe/food ($8–$15 RPM on Mediavine), Entertainment ($4–$8 RPM), General blog ($3–$7 RPM).

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