Calculate the right wholesale price for your products. Find the minimum viable wholesale price that still leaves room for retail markup while covering your costs.
Practical example: $15 COGS, 20% overhead, 40% margin, 100% retailer markup. For a consumer goods maker scenario, enter the values that match your situation to get an instant cost estimate.
What is the standard wholesale markup formula? Standard wholesale pricing: Wholesale Price = COGS × 2 (100% markup). Retail (MSRP) = Wholesale × 2 (keystone markup). This 4x COGS to retail multiple is the standard in consumer goods, apparel, and housewares. Lower-margin electronics use 1.5-2x wholesale to MSRP. Luxury goods use 5-10x COGS to retail.
Frequently Asked Questions
Users also tried
From the Blog
Get weekly AI cost benchmarks & productivity data
For founders, developers, and creators. No spam, unsubscribe anytime.