Email Marketing ROI Calculator — Revenue Per Subscriber & Campaign ROI

Calculate the ROI, monthly revenue, and revenue per subscriber from your email marketing campaigns based on list size and performance metrics.

Practical example: 10K list, 25% open, 3% CTR, 2% CVR, $80 AOV. For a e-commerce newsletter scenario, enter the values that match your situation to get an instant cost estimate.

What is the average ROI for email marketing? Email marketing consistently delivers the highest ROI of any marketing channel. The industry benchmark is $36–$42 return for every $1 spent (3,600–4,200% ROI). For perspective, Google Ads averages 200% ROI and social media averages 95% ROI. Email's high ROI comes from low cost per send, owned audience (no algorithm dependency), and high buyer intent from subscribers.