Calculate your Facebook Ads full-funnel ROI including clicks, conversions, daily revenue, and ROAS from your ad budget and audience performance.
Practical example: $100/day, $1.50 CPC, 3% CVR, $75 AOV. For a profitable dtc campaign scenario, enter the values that match your situation to get an instant cost estimate.
What is a good ROAS for Facebook Ads? Minimum profitable ROAS = 1 ÷ Gross Margin. At 60% gross margin, you need 1.67× ROAS to break even. A '4× ROAS target' is common for ecommerce — meaning you want $4 revenue per $1 spent. In 2024, the average Facebook Ads ROAS across industries is 2.5–3.5×. ROAS above 4× is generally considered strong; above 6× is exceptional.
Formula: dailyClicks = dailyBudget / cpc. dailyConversions = dailyClicks × (CVR / 100). dailyRevenue = dailyConversions × AOV. dailyProfit = dailyRevenue × (1 − COGS%) − dailyBudget. monthlyROI = (dailyProfit × 30.4 / (dailyBudget × 30.4)) × 100
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