Question 1

How do brands calculate influencer rates?

Accepted Answer

Brands typically use CPM-based pricing ($10-30 per 1,000 followers), engagement rate multipliers, or flat rates based on expected reach. High engagement (3%+) or niche audiences can command 2-3x the standard rate.

Question 2

What's considered a good engagement rate?

Accepted Answer

Instagram: 1-3% average, 3-6% good, 6%+ excellent. YouTube: 2-5% average. TikTok: 5-9% average (higher due to algorithm-driven reach). LinkedIn: 2-5% strong for B2B.

Question 3

Should I charge more for exclusivity?

Accepted Answer

Yes — exclusivity (not working with competitors for 30-90 days) typically adds 25-50% to your base rate. Usage rights (brand using your content in their ads) adds another 25-100% depending on duration and placement.

Question 4

How do micro-influencers compare in ROI for brands?

Accepted Answer

Micro-influencers (10K-100K) often deliver 3-5x better ROI than mega-influencers due to higher engagement rates, more targeted audiences, and lower costs. Many brands prefer working with 10 micro-influencers vs 1 celebrity.

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