Calculate the ROI of influencer campaigns. Compare CPM, cost per conversion, and earned media value. Know whether your influencer spend is paying off.
Practical example: $5K campaign, 200K impressions, 1.5% CTR, 3% CVR, $75 AOV. For a mid-tier instagram campaign scenario, enter the values that match your situation to get an instant cost estimate.
What is a good ROI for influencer marketing? Average influencer marketing ROI: $5.78 for every $1 spent (Influencer Marketing Hub, 2024). Top-performing campaigns (right product-audience fit, strong creative): 10-20x ROI. Bottom 25% of campaigns: negative ROI. ROI varies enormously by niche, product, influencer quality, and offer. Beauty and fashion consistently outperform; B2B and SaaS need very targeted micro-influencer approaches.
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